WHERE IT ALL BEGAN…
After the fall of the Roman Empire in the 5th century AD, de-urbanisation and depopulation in the west gave rise to medieval Europe. In a time of feudalism, the bubonic plague and barbarian invasions, the Byzantine Empire endured one of the most dynamic social revolutions ever recorded.
During this trying period, a lone working class bohemian stood out among the mostly monotonous, capitalist streets of Constantinople. This young man lived by one simple philosophy: if you look good and feel good, you’re going to play good. Riding around the village streets on a penny farthing, sporting a slick haircut and dapper shirts, he gained immediate respect from his Byzantine peers, who referred to him as ‘The Archetype’.
Such was the social prestige of the Archetype that his legacy lived on, lasting through Italian Renaissance, the Ming Dynasty in China and even the Civil War era in North America.
The legend of the Archetype still lives on today.
In September 2015, The Archetype moved his bohemian lifestyle to the city of Melbourne: the home of great coffee and well-dress gents. Through his passion for slick threads and a healthy lifestyle, Archetype Threads was born.
Archetype Threads is a boutique men’s fashion label established in Melbourne. Rather than glorifying fashion, we believe in promoting a well-rounded lifestyle, encouraging gents to live the Archetype way.
Our philosophy is simple: if you look good and feel good, you will ultimately ‘play’ good.